From the basics to in-depth science, this section will help give you a better understanding of your AD. We break down the different signs and symptoms, explore common triggers and dispel myths. You can learn more about what’s going on inside your body, how it affects your skin – and why.
Because once you understand AD, you can Change AD.
Atopic dermatitis is a chronic condition that leaves the skin dry, itchy, and prone to infection. Here we break down some of the basics of AD.Learn more
There are different types of eczema, and atopic dermatitis is one of them. Learn about the differences between each type, and what makes AD stand out.Discover more
Atopic dermatitis is caused by a combination of genetic, immunological and environmental factors. By understanding these underlying causes in more detail, you’ll be able to have more informed treatment discussions with a dermatologist.
Watch our film to learn more, and to find a new way to see your AD.
Lets take an in-depth look at the signs and symptoms of AD. Learn how they appear on adults and children, and on different skin tones.Find out more
Knowing more about your AD severity level could help you get closer to control. So let's explore the key elements at work here.Find out more
Beyond the underlying causes of your AD, you may also find that external factors can trigger flare-ups too.Discover more
Allergies can get in the way, but did you know that some of them are associated with AD?Learn more
Ever noticed that dust or humidity can make your symptoms worse? That's because the world around you can impact your AD.Find out more
There's some pretty confusing terms floating around when it comes to eczema and AD, but our glossary is here to help you learn them.
Get to know the terms a little better, so you can navigate conversations with a dermatologist with ease.